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Online newsletters are
gaining in popularity
for good reason. Because
no printing or mailing
costs are involved,
online newsletters can
usually be published for
a fraction of the cost
of traditional printed
newsletters. And because
online newsletters can
be instantly delivered
to readers throughout
the world at the click
of a button, these
publications are ideal
for communicating timely
information to readers.
Most online newsletters
are distributed to
readers in two ways:
through e-mail or
through a Web (Internet
or intranet) site. As
you read through this
article, keep in mind
that a person who has an
e-mail account doesn't
necessarily have
Internet access. Many
people mistakenly use
these terms
interchangeably. Some
people can receive
e-mails, but cannot go
out onto the Internet
and view Web pages.
Each type of online
newsletter has its own
strengths and
weaknesses, as well as
its own unique software
requirements for
viewing.
The type of online
newsletter that is best
for your company depends
on your readers'
computer and software
limitations. See the
table below for a brief
summary. |
